A negative review feels personal. However, it isn’t just a complaint. It’s a stage. Because you’re not only replying to one angry customer—you’re speaking to every future customer who will read that exchange and decide whether you’re trustworthy. The surprising truth is this: a well-handled 1-star review can sell your business better than a dozen […]

A 3-star business usually isn’t “bad.” It’s uncertain. And uncertainty is poison online. Because when a customer sees 3.1 stars, they don’t think, “Maybe it’s fine.” They think, “Risk.” Then they keep scrolling. The good news is this: you don’t need a year to change your trajectory. You need a 7-day sprint that does three things at once: […]

A 3-star business usually isn’t “bad.” It’s uncertain. And uncertainty is poison online. Because when a customer sees 3.1 stars, they don’t think, “Maybe it’s fine.” They think, “Risk.” Then they keep scrolling. The good news is this: you don’t need a year to change your trajectory. You need a 7-day sprint that does three things at once: […]